Marketing Calendar
Four weeks, one day at a time.
Prepared for
Michael Alladawi
Property
1675 Tahiti Ave, Laguna Beach
Auction
Sat July 25, 2026 · 2 PM
Week 1 · Reposition & Media · June 29 — July 5, 2026
Repositioning brief · narrative finalized
Media Day 1 · stills & detail
Media Day 2 · hero film
Media Day 3 · drone & sunset
Lifestyle film · campaign assembly
Pre-launch luxury database outreach
Week 2 · Launch · July 6 — 12, 2026
Database email & broker outreach
COMING SOON activation
Property goes ACTIVE
Broker preview · private tours
Social retargeting layer goes live
Curated open inspection
Curated open inspection
Week 3 · Sustain Momentum · July 13 — 19, 2026
Buyer follow-up & pre-qualification
Neighbour campaign
Targeted bidder outreach
Press & lifestyle placements
Final inspection windows
Curated open inspection
Curated open inspection
Week 4 · Auction Week · July 20 — 26, 2026
Final private tours by appointment
Bidder registration & deposits
Qualified-bidder confirmations
On-site auction logistics rehearsal
Final bidder briefings
Open 1 – 2 PM · LIVE ON-SITE AUCTION @ 2:00 PM
Post-Auction · July 27 — August 28, 2026
Phase II negotiation if unsold under hammer
Estimated closing · week of Aug 24
Timeline is flexible and built around your preferences, Michael. Dates may shift as we collaborate.